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Boosting Team Unity: The Power of Internal Marketing

The start of a new year often signals fresh beginnings—new goals, new challenges, and sometimes, new team members. With all these changes, it’s not uncommon for teams to feel a little out of sync.


A set of custom illustrated brand merchandise for team building and brand unity

That’s where a well-executed internal marketing campaign can work wonders. It’s not just about boosting morale; it’s about creating a cohesive, energised team that works in harmony.


The Power of Internal Marketing


We believe that internal marketing is more than just a feel-good exercise, but rather a strategic tool that aligns teams with the company’s vision and values. When done right, it can:


Boost Engagement


Custom campaigns make every team member feel valued and connected.


Enhance Communication


Clear, consistent messaging helps everyone stay on the same page.


Foster Team Spirit


Creative, branded initiatives build a sense of belonging and unity. Think of it as a modern twist on school sports houses—minus the running (thankfully).


Why Internal Marketing Works


Personalization


By creating unique characters for each team, we tapped into the power of personalization. Team members could see themselves reflected in their group’s character, fostering a deeper connection.


Visual Identity


The illustrated characters provided a visual anchor for each team, making it easier for them to rally around a shared identity.


Engagement


The campaign sparked conversations, friendly competitions, and a renewed sense of camaraderie.


The Bigger Picture


Internal marketing isn’t just about the immediate impact. Rather, it’s about building a culture where teams feel connected, motivated, and aligned.


When teams work in sync, the ripple effects are felt across the entire organization. Productivity rises, innovation flourishes, and the company thrives.


The “Comotionals” Campaign: A Case Study


We partnered with Comotion Business Solutions to develop a unique internal marketing campaign that brought teams together in a fun, innovative way.


We introduced “Comotionals”: custom, illustrated characters representing teams (Accounting Armadillos, Data Dolphin, Marketing Moose, Ops Otter), events (Meet-up Mongoose, Hack Hawk, Craft Kudu) and other aspects of the Comotion brand.



These characters weren’t just mascots; they became symbols of team identity and pride. Each team’s character embodied their unique strengths and contributions, creating a playful yet powerful representation of their role within the company.


We had a blast collaborating with Comotion on the campaign, and the response has been overwhelmingly positive. Interested in seeing how it all came together? Check out the full showcase here: https://www.armasar.co/comotion.


Company brand merch, custom illustrated brand stickers

About Armasar


Armasar is a production house with a curated team of senior creatives. We specialise in 2D and 3D motion, illustration and brand design, working with agencies and companies around the world. Chat to us about your project ideas here.

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